Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. With the constant updates to Google's algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in …

Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will …