Marketing managers may believe the approach lowers costs and retains better control of the message, which can be aligned with the brand and other company communications.Members of the marketing department may conclude they have a better understanding of the firm's products and mission and more quickly produce advertisements. They …

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes …