Whether you just want to increase conversions (which can be anything from a customer's purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create …

You should consider them in parallel to your software platform selection. The tech giant has such a big share of the market that 'Googling' has become a verb. Play hard with playground equipment designed for both children and adults. If Assessment for Schools are dabbling in SEO for your small …

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. There …

While longer blog posts and articles generally outperform shorter ones, longer paragraphs do not. Linking internally is equally important. As in, interlinking the pages on your own website. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar …

Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like …