A descriptive alt text can alert users exactly what is in the photo. They have specific rules and expectations for how websites are to be optimized and structured. Depending on the situation, SEO may involve both the IT and marketing departments. Have you seen this wonderful Lines rocking horse ? What …

In advertising, a creative often features a product with multiple benefits by designing a series of messages. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link …

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Google loves links. Visual consistency leads the viewer and moves the message from short-term to long-term memory. I could invest in a lovely …

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Maybe your baby is a little less attractive than the others? But, to become truly expert in SEO is to really …