A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Google has been focused on semantic search and …

In advertising, a creative often features a product with multiple benefits by designing a series of messages. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link …

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. There …

Set a (closed) test environment to validate the website migration with enough time to check and solve any potential issues that arise before the public launch. Another way that having your keywords in the URL helps is when it comes to link building for Google. As more dollars shift to …

Why would the fact that engines don't officially acknowledge social media matter? There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being promoted. What is the first thing that you do when you want …

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. Although most keyword tools list numbers, you shouldn't think of them as …