This is what we call small excerpts of the website content that appear on the SERPs. However, you'll have to consider more than just the quality of your source; you'll also have to consider its appropriateness. I heard that storytelling in business really helps brands get their messages across. The …

You should consider them in parallel to your software platform selection. The tech giant has such a big share of the market that 'Googling' has become a verb. Play hard with playground equipment designed for both children and adults. If Assessment for Schools are dabbling in SEO for your small …

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: After the SEO plan is approved …

Because the reader is looking for search results that nail their query. Your initial draft may have bland headers that you use to create your outline, but you should always review and revise them before publishing to make them compelling for visitors. Another interesting fact is that Beverley is one …

A descriptive alt text can alert users exactly what is in the photo. They have specific rules and expectations for how websites are to be optimized and structured. Depending on the situation, SEO may involve both the IT and marketing departments. Have you seen this wonderful Lines rocking horse ? What …

Your customers are already looking for what you have to offer, but they often aren't searching specifically for your brand. If your site doesn't appear for their nonbranded searches, you could very well fall off their consideration list. Review all competitor pages. When writing SEO content, you need to consider …

A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still is a cornerstone of SEO. Do it before you do anything else! Google has been focused on semantic search and …

In advertising, a creative often features a product with multiple benefits by designing a series of messages. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link …

By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Basically, it's like any business making sure that their product or service is top notch so that they continue to satisfy customers, both new and old. There …

Set a (closed) test environment to validate the website migration with enough time to check and solve any potential issues that arise before the public launch. Another way that having your keywords in the URL helps is when it comes to link building for Google. As more dollars shift to …

Why would the fact that engines don't officially acknowledge social media matter? There is a heavy crossover between the two disciplines, but the goals are the same: to increase visibility and prominence for the website or app being promoted. What is the first thing that you do when you want …

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. Although most keyword tools list numbers, you shouldn't think of them as …