For example, if you have one set of people working only on national SEO and another set working exclusively on local SEO, you could end up working toward different goals, ultimately weakening the possible success of each one. For example, you may list out the categories and subcategories where a …

Although the top-level domain isn't necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. SEO marketers recognize the immense value of search engines because they remain …

Without a thorough SEO analysis of your site, it's pretty much impossible to make informed decisions for improving your site's ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site's rank are so you can focus your efforts on the issues that …

It refers to the number of times your keywords are used on a given page as a percentage of the total number of words. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should …

Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. With the constant updates to Google's algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in …

We all started out as novices at one point; if you encounter one, be encouraging! Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is " a file where you can list the web pages of your site to tell Google …

Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. Without on page optimization of your content which talks about your website, there will be less chances of your website …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Right now, social media share and likes are the activity which is most rewarded by Google and other search engines. especially for subjects that are currently relevant. Google loves links. Visual consistency leads the viewer and moves the message from short-term to long-term memory. I could invest in a lovely …

Keeping track of web page or site rankings is one of the most common activities of any SEO practitioner. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like …

A marketing channel consists of a producer or manufacturer vending goods to variouswholesalers or middlemen, who, in turn, sell items to retailers who offer the items toconsumers. While an SEO might not be your start-to-finish website design resource they should certainly be involved in design and usability, and there comes …